Hello everyone! Since taking Lineagewear full time in March, I have been up to my eyeballs BUSY growing the business! WAY busier than I anticipated, actually! A quick update:
- We have added a second cutting room, allowing us to stagger inventory production and increase volume. This should resolve big gaps in inventory shipments over the next few months, and solve the SOLD OUT issue. New inventory should be dropping much more frequently!
- We have rented studio space! It's in a former industrial warehouse that has been "up cycled" into a shared artist's loft, and it is BEAUTIFUL. This will allow me to set up a cutting table to spend more time working on new sizes (4X and 5X!) and entirely new products (shorts, sports bras, maternity, a mat bag, etc). This will also help with more dynamic product photography!
- We continue to make behind the scenes technical updates to our production process to streamline ordering.
And now, the BIG NEWS of the day!
You’ve made it clear that you LOVE our Peacock prints. They have consistently been our top sellers! So much so, that they are sold out more often than not. We have been ramping up production to meet demand, but it still isn’t enough. When presented with the chance to expand our line to include FIVE new color ways, we jumped at the chance!
For a limited time only! From May 1-22, Lineagewear is offering the rare opportunity to PRE-ORDER your favorite Peacock leggings in our original Green and Blue, as well as five new, exclusive colors! Bonus- 15% of profits will go to support The National Eating Disorders Association (NEDA).
That’s right- for three weeks only, you can order AS MANY different pairs of Peacock Leggings in as many lengths and colors as you like! (This also includes Baby and Kids sizes- what a perfect time to get your momma and me matchy matchy action on!)
Peacock Restock is available for preorder from 9:00 am EDT Friday, May 1st until Friday, May 22nd, 5:00 pm EDT. It is due to ship approximately four weeks later, on or around Friday, June 19th.
After the pre-sale period, we will be able to determine the best way to carry inventory of new Peacocks. There may be a gap in production time though, so we HIGHLY recommend jumping on this deal.
Why NEDA? Lineagewear is a Body Positive company. We do not believe in “one size fits all”. All women have experienced the disappointment of wearing a garment that is ill fitting or unflattering. It can make you feel bad about yourself! Building Broadway costumes for a decade reinforced the notion that clothes should be made to flatter each body, not the other way around. That is the sort of fit and feel that we strive for with our brand.
When looking around for organizations that fall in line with our mission, we wanted one that encouraged loving yourself and loving your body. Enter NEDA!
From NEDA’s 10 Steps to Positive Body Image: Wear clothes that are comfortable and that make you feel good about your body. Work with your body, not against it. (Yes! Perfect!!!)
“The National Eating Disorders Association (NEDA) is the leading 501 (c)(3) non-profit organization in the United States advocating on behalf of and supporting individuals and families affected by eating disorders. Reaching millions every year, we campaign for prevention, improved access to quality treatment, and increased research funding to better understand and treat eating disorders. We work with partners and volunteers to develop programs and tools to help everyone who seeks assistance.” (How can you NOT love that??)
I admit, I miss working on Broadway like crazy. But I am SO incredibly excited to have the opportunity to grow and nurture Lineagewear! Starting a business this past year has been like going back to school for me. Every step of the way, I am learning on my feet. At times, it's intimidating- I am truly taking my yoga "off the mat". But I have a vision for Lineagewear. Every day, I strive to maintain HONEST and OPEN communication, and move forward with INTEGRITY and LOVE. I feel truly blessed to have such amazing customers who support this vision! Thank you!